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$Illuminated Robna Kuca Beograd logo above the entrance of Belgrade\'s historic department store Royalty Free Stock Photo$

BELGRADE, SERBIA - MARCH 15, 2025: Image shows the preserved sign of Robna Kuca Beograd, once the flagship Yugoslav department store, on a mid-century modern facade in central Belgrade. The stylised script "Beograd" and white-on-red shield evoke socialist-era branding, while reflected offices and a contemporary marketing tarp highlight the site's layered commercial history and ongoing urban redevelopment