Two halves of a stylized human brain are depicted against a blurred supermarket aisle. The left hemisphere, colored blue, features icons of a sale tag and calculator, illustrating logical brain functions like product information processing and label reading. The right hemisphere, in red, displays a shopping cart and smiley face, highlighting visual and emotional aspects like brand recognition and emotional satisfaction. Text annotations further detail each side's cognitive roles, emphasizing the interaction between analytical and aesthetic processes in consumer behavior.
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