pr1ma

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Industry and landmark Royalty Free Stock Photo

Objects and industry Royalty Free Stock Photo

79th Geneva International Motorshow 2009 - Tata PR1MA Concept

Tata Pr1ma (Italian for 'First'), a styling model designed and built by Pininfarina for the Indian company, is the first official project - hence its name - of the Tata-Pininfarina cooperation in the fields of research, design and engineering. As part of a strategy outlined early in 2008, Pininfarina has set itself the goal of establishing itself in India where it offers its design and engineering services to local carmakers.Based on the platform of the first Indian saloon, the Tata Indigo, the Tata Pr1ma designed by Pininfarina offers an indication of how the next generation of Tata saloons could be interpreted, with a distinctive, elegant design. Conceived to provide luxurious comfort, this 4-door model has a sober but very refined design, combined with sinuous lines that give the car the personality of a coupe. It is a solution that immediately adds value, compared to the essential design usually associated with the Tata brand.