Busy Norwich provided the ideal place to move the business to in 1823. John Jarrold II set up as a bookseller, publisher and printer at 3 Cockey Lane (as London Street was then called), opposite the present premises, which he ran with his four sons John James, Samuel, William and Thomas. In 1840 they moved to part of the present site at London Street. Over the next 164 years the company gradually acquired the rest of the current site.Offices were opened in London and new printing works were built in Little London Street in about 1860. Thomas Jarrold was one of the originators of The Norfolk News, printed by Jarrold from 1853 to 1858. It was a forerunner of Archant, publishers of the Eastern Daily Press and Norwich Evening News.
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