interactional |
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| navigate by keyword : 1954 2012 according also article author books certain communication communicationthe content couple engagement expert expressed falls feedback importance interactional jason key marketing means media messages online practitioners responses ring romantis schramm several simply social two way was wedding which wilbur |
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| Engagement simply means two-way communication, which according to communication expert Wilbur Schramm & x28;in 1954& x29; is interactional communication.
The key to this interactional communication is feedback or responses to certain messages or content. The importance of this feedback was also expressed by online marketing practitioners and author of several books on social media, Jason Falls, through an article on engagement on social media & x28;2012& x29;. |
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