generic brand versus name

navigate by keyword : advertising arrow boring brand brands business challenge cheaper choice choose concepts consumer consumerism consumers cross crossroads debate decision decisions difficult dilemma drugs flashy fork generic goods grass influence luxury marketing marquee metaphor name path pointing price promotion retail road roads selection services sign sky street the wars

Branded generic traffic sign on blue sky Royalty Free Stock Photo

Generic brand versus brand name as a concept for marketing with two competing street signs at a cross roads or fork in the road metaphor for advertising and consumer choice in purchasing a no name product or choose branded goods and services.