Arguably the most viewed historical landmark in Montreal, the Farine Five Roses sign has been greeting visitors to the city since 1948. If youââ¬â¢ve ever entered Montreal from the South-West by way of the Champlain Bridge, for example or just looked in that general direction, chances are youââ¬â¢ve seen it before. A bright red, blinking sign that reads ââ¬ÅFARINE FIVE ROSESââ¬Ââââ¬each letter being about fifteen feet tall and propped up by enormous steel scaffoldingâââ¬itââ¬â¢s been a prominent feature of the cityââ¬â¢s skyline for over half a century. Though it was originally intended to be a mere advertisement for the flour mill below it, the sign has gradually become a Montreal icon and a token of our cityââ¬â¢s industrial past.
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