comparison chart for search ads and |
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| navigate by keyword : writing visual users userinitiated textbased text targeting symbolizes sections search screenshot right represents red pushed presentation points plan placement organize multimedia magnifying logo line left learning label keywordtargeting key interests information indicates horizontal headings handwriting goals goal glass generated font eye drawing document display differences diagram design demographics conversions comparison common chart cartoon bullet branding brand bold blue awarenessdriven awareness arrow advertising ads |
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| Comparison chart for search ads and display ads. On the left, a magnifying glass represents search ads as user-initiated, text-based, keyword-targeting with conversions as the goal. On the right, an eye symbolizes display ads, which are pushed to users, awareness-driven, visual, targeting demographics, interests, and placement, with branding and awareness as common goals. A horizontal arrow between sections indicates their differences. Bold headings and bullet points organize key information, using blue for search and red for display. |
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