the bcg matrix |
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| navigate by keyword : bcg black business cash chart concept cow cycle decline development diagram distribution dog four goal graphic greyscale growth growthshare guidelines information life lifecycle manage management market marketing matrix maturity model monochrome performance pricing process product question rise sales share star strategy theory trend white |
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| BCG matrix, or Boston matrix, aims to identify high-growth prospects by categorizing the products according to growth rate and market share. |
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