The DeSoto brand was marketed by Chrysler between 1928 and 1961. It was named after the Spanish explorer Hernando de Soto and the products were pitched against the mid-class offerings of General Motors, Studebaker and Willys-Knight. The Firedome model was introduced in 1952 and for 1953 replaced the Custom as the brand's top-of-the-range model. It was available in Saloon, Station Wagon, Convertible and Coupe guises and powered by a 4525cc (276ci) Hemi V8 engine that drove through a four-speed automatic gearbox. The engine's output of 160bhp was sufficient to launch the Firedome to 60mph in 15.5 seconds and on to 100mph. Prices in period started at $2,740 and some 64,211 examples were produced during 1953.
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