Family-friendly Tsentralny Detsky Magazin na Lubyianke shopping and entertainment mall is an ambitious renovation of the legendary Detsky Mir, one of the most popular shopping places of Moscow. Central Children's Store (Centralny Detsky Magazin na Lubyanke) is a unique complex for family and childrenââ¬â¢s leisure, including a shopping center offering a full range of goods and services for kids. The legendary store is the flagship of the childrenââ¬â¢s industry in Moscow. The total area of the Centralny Detsky Magazin na Lubyanke is 73,000 square meters. Around 20% of the rentable area is allocated for childrenââ¬â¢s educational recreation, and accommodates the KidBurg City of Professions, the first childrenââ¬â¢s cinema by Formula Kino (kinomir-21 Vek), and numerous sites for holding childrenââ¬â¢s concerts, exhibitions, and theatrical shows. Among the tenants of the Centralny Detsky Magazin na Lubyanke are the following leading brands: Hamleys Toy Shop, Malenkaya Ledi, Pelican, Gulliver, Beba kids, Sanetta, Acoola, Okaidi, Petit Bateau, Magia Detstva and other. The storeââ¬â¢s atrium is the central site for holding childrenââ¬â¢s events; its bi-level space will accommodate all viewers and will make it possible to use mobile space-transforming decorations.
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